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Thu, Jun 17


FED House

FED Talks

It‘s like TED, but you get fed! With talk by Assaf Luxembourg and performance by: DIAMOND BLACK live!

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FED Talks
FED Talks

Time & Location

Jun 17, 2021, 6:30 PM – 9:30 PM

FED House, 307 W 121st St #4, New York, NY 10027, USA

About the event

It's not about what you say.

It's about what they hear.

Why is Israel's public image so far away from the truth? Is it all about the BDS movement? Or, does it actually have to do with how Israel communicates its story? What is "Hasbara", really, and how come only Israel has such a thing? Can we look at this from a marketing-based point of view, instead of a political one? Is it all lost, or, can we actually change the conversation dramatically? This talk will expose the story of brilliant thought leaders in Israel's public diplomacy, what they tried to do, how it challenges traditional approaches, and where do we stand today.

Assaf Luxembourg, from Israel, founded and built his business around his passion, to connect people to his country through business. Since the rise of "Start-Up Israel", Assaf has been acting as a brand ambassador, exposing people from all over the world to Israel's economy and business culture. As a marketing and business development professional, Assaf also consults and advises various start-ups, companies, agencies and non-profits, and devotes much of his work to empowering young professionals in today's new world of work. Assaf has been speaking to tens of thousands of businessmen, investors, entrepreneurs, young professionals, students and others. Assaf is also part of various start-ups and organizations. Assaf is also a partner at Plus972. In his past, Assaf led a start-up as CEO, was a part of Barclays Accelerator and Techstars in Israel, and worked for organizations such as BDO, Israel's Ministry of Finance, and others. Assaf holds BA in Economics and Political Science from the Hebrew University of Jerusalem. More about Assaf:


  • General Admisson

    Includes dinner, wine, talk

    Sale ended



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